KBS1TV 저널리즘토크쇼J 시즌 2 리브랜딩

Released on       

Project Management   

Brand Design

Motion Graphics

Applications

2020. 02.      

Dohee Kim      

Dohee Kim

Dohee Kim, Minjeong Lee

Hyeseon Han, Suzy Lee,

Nami Kim

KBS1TV의 언론비평 프로그램 저널리즘토크쇼J의 시즌 2를 위한 리브랜딩 작업을 진행했다. 비평 위주의 방송이었던 시즌 1에 비해 조금 더 부드러워진 시즌 2의 분위기에 맞춰 기존 시그니처 컬러인 짙은 오렌지 색과 짙은 남색의 조화에서 조금 더 밝은 컬러를 선택해 제작했다. 로고 또한 중립성을 강조하기 위해 J 글자 중앙에 배치하여 완성했다.

KBS1TV's media criticism program "Journalism Talk Show J" was rebranded for season 2. In line with the atmosphere of Season 2, which was softer than Season 1, that was a critical-based broadcast, DOSIGN selected a brighter color from the existing signature colors of dark orange and dark navy. The logo was also completed by placing it in the middle of the letter, J to emphasize neutrality.

Opening Title Sequence

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Corner Title Sequence

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